AMLI Residential Privacy Policy

AMLI Privacy Policy

Effective Date: December 11, 2023

Your privacy is important to us. To help you better understand our privacy practices, we provide this Privacy Policy, which explains our online information practices and the choices you can make about the way your information is collected and used. AMLI Residential and its affiliates and subsidiaries ("AMLI," “we,” “us,” “our”) respect and value your privacy and want you to be familiar with how we collect, use, protect, and disclose information from you on our websites and mobile applications in connection with our services, including rental and management of our properties, property development, and construction (“Services”).

This privacy policy (“Privacy Policy”) applies to our collection of personal information (i.e., information that may identify, relate to, describe, references, is capable of being associated with or could reasonably be linked, directly or indirectly, with you or your device). This Privacy Policy applies to consumers, including website visitors and potential job applicants. If you are a California employee, please refer to the California Employee Privacy Policy under Quick Links on AMLI’s intranet webpage.

How Do We Collect Personal Information?

From you. We may collect personal information and other information that you provide when you apply for a lease or an employment opportunity, create an account, or otherwise use our Services, either online or in person at our leasing offices or in our buildings.
From devices you use when you interact with us online. This includes information collected through our Services and automatically from devices you use to connect to our Services. For more information about this, please see our “Cookies and similar technologies” section below.
From third parties and publicly available sources. This includes personal information we collect from public sources including, but not limited to websites that enable social sharing, social media sites, and from our service providers, vendors, our affiliates, or other individuals and businesses.

The Types of Personal Information We May Collect From You

Depending on how you interact with us, we may collect the following information:

Contact Information such as your name, address, email address, telephone number, or other similar identifiers.
Biographic and Demographic Information such as date of birth, age, gender, and photo.
Financial and Payment Information such as information needed to process rental payments and leasing applications including credit scores, credit card details, bank account number, financial information.
Account Information such as a user name and password, profile details you choose to provide, and feedback and reviews you may leave our Services.
Biometric Identifiers and Biometric Information including facial scans, fingerprints or other identifiers used to verify your identity and authorize you to rent a property from us.
Internet Usage Information such as browsing history, search history, geolocation, IP address, and information regarding your interactions with AMLI online.
Device Information such as browser or device model and settings, operating system, and unique identifiers.
Inferences such as inferences drawn from any of the personal information identified.
Other Personal Information such as precise geolocation, Social Security Number, and passport number.
Application and Communication Information such as information in your lease application, job application, or in your communications with AMLI, including interactions with us online and in-person. For those who signed up and previously consented to receive text alerts, this may include mobile telephone number, cell phone provider/carrier, and the date, time, and content of your messages.

How We Use Your Personal Information

We may use your information for the following reasons, depending on your relationship with us:

To communicate with you, such as when we respond to your inquiries and send you communications, including our newsletter, regarding our products and services.
To process, with your authorization, your lease application or employment application, including verifying statements made on your application (e.g., rental, credit and employment history), performing background and credit checks, reviewing your lease for renewal, and enforcing your lease obligations.
To confirm delivery of a job referral through our Services and to understand who submitted the referral.
To facilitate housing rentals, including utilizing biometrics to verify your identity and make sure you are authorized to rent housing from us.
To serve you targeted advertising or content.
To provide, market, and develop our products and services, including to maintain our websites, troubleshoot, provide customer and technical support, conduct data analysis, test and research, and better understand the interests of our renters and website visitors who use our services and products.
To understand how you interact with our Services and personalize the product experience and content (including advertising and messaging campaigns).
To maintain the safety, security, and integrity of our Services, for example, by authenticating users and providing account security and fraud detection. We may also use your information to monitor, detect, and prevent fraud and improper or illegal activity.
To debug our systems, to secure our online services, including our network and websites, and to debug our online services.
To send you news and/or marketing communications (by email, phone, or text) subject to your marketing preferences and choices, including information about us or third-party offerings we think may be of interest to you.
To conduct market research and develop quality assurance, including to study, develop, and improve our products and services. We may also aggregate, anonymize, and/or de-identify personal information we collect and use it for any purpose, including product development and improvement activities.
To comply with legal requirements and/or to investigate or address claims or disputes relating to your use of the Services. This would include the use of your information to comply with our legal and regulatory obligations, to defend ourselves in litigation and investigations, and to prosecute litigations.
To conduct internal business purposes, including for data analysis, audits, and enhancing our services.

How We Disclose Personal Information:

We may collect, use, retain, disclose, and store personal information collected from or about you with any of the following entities and for any of the following purposes:

Service Providers and Advertising Partners. We may provide personal information to vendors, payment processors, contractors, identification and authentication providers (e.g., providers that process biometric data), business and service partners, or other third parties, such as advertising partners or other marketing partners who provide services to us, including analysis firms, advertisers, and others.
Within the branches of our Company. We disclose data to other AMLI-branded branches of our company, including our construction branch and development branch.
Government, regulatory, or law enforcement agencies. We reserve the right to disclose your information to respond to valid information requests from government authorities and judicial requests, to investigate potential fraud, or where otherwise required by law. We may disclose your personal information where we believe the disclosure is necessary or appropriate to comply with regulatory or legal requirements, or to protect the safety, rights, or property of ourselves and others and to exercise, establish, or defend our legal rights.
In connection with a merger, acquisition, or business transfer. If we sell all or a part of our company, are part of a merger, consolidation, restructuring, [sale of company stock], and/or sale of assets or other corporate change, your information may be transferred as part of that transaction.
At your direction. We may disclose your personal information at your direction or with your consent.
Collaborators. We may share personal information with collaborators with whom we jointly develop or promote our Services, including sponsorships and co-branded opportunities and promotions.

Children's Privacy

You must be 18 years or older to use our Services. Our Services are for a general audience, are not targeted to children, and do not knowingly collect personal information from children under 18 years of age unless provided by parents/guardians as part of our leasing records.

CCTV

We use CCTV video recording at our properties to protect the physical security of our properties and residents in line with applicable laws.

Links to Third Party Websites

We may provide links to websites and other third-party content (e.g., social media platforms, utility connection websites and rent easy-pay websites) that are not owned or operated by us. The websites and third-party content to which we link may have separate privacy notices or policies. We are not responsible for the privacy practices of these websites.

If you provide any personal information through a third-party site, your interaction and your personal information will be collected by and controlled by the privacy policy of that third party site. We recommend that you familiarize yourself with the privacy policies and practices of any such third parties, which are not governed by this Privacy Policy.

If you found us through a locator service, please note that locator services are independent contractors and are not our employees or agents. The companies may fill out guest cards, schedule visits or provide contact information. Locator services may have their own privacy policies. AMLI is not responsible for the privacy practices of these locator services.

Your Advertising Choices

When you use our Services, our third-party advertising partners, social media providers, and analytics providers may collect personal information about your online activity on our Services and on third party websites.

These providers may set web tracking tools (e.g., cookies and web beacons, as discussed further below) to collect information regarding your online activity. In addition, our advertising partners may use this information to deliver advertisements to you when you visit third party websites within their networks. If you would like more information about this practice, and to know your choices with respect to it, please either visit the Digital Advertising Alliance’s opt-out page (currently available at http://www.aboutads.info/choices/) or the Network Advertising Initiative’s opt-out page (currently available at http://www.networkadvertising.org/choices/). Please note that you may continue to receive generic ads that are not based on your preferences.

Information Security

We use commercially reasonable administrative, technical, personnel, and physical measures designed to safeguard information in its possession against loss, theft, unauthorized use, disclosure, or modification. However, the confidentiality of information transmitted over the Internet cannot be guaranteed. We urge you to exercise caution when transmitting personal information over the internet. We cannot guarantee that unauthorized third parties will not gain access to your information; therefore, when submitting personal information to us, you do so at your own risk.

Cookies and Similar Technology

We and our partners use various tools to collect data when you visit our sites and apps, including cookies, pixels, localStorage, and other similar technologies. Some of these technologies store data in the browser or on your device. Other technologies may use network-related or other information to recognize your device (e.g., IP address). Our Services use these technologies, for example, when you first request a web page and data is then stored on your computer or other device so the website or mobile application can access personal information when you make subsequent requests for pages from that Service. These technologies may also be used to collect and store information about your usage of the Services, such as pages you have visited, other content you viewed, and search history.

We and our partners may also use these technologies to gather personal information about how you view and use our Services and content and to connect your activity with other data we store about you. We and our partners may collect your personally identifiable information about your online activities over time and across different websites when you use the Services. The use of these technologies helps us serve you better by understanding what you are interested in, tracking trends, measuring the effectiveness of ads, saving your preferences, and storing information you may want to retrieve on a regular basis. We also allow specific, approved partners to collect data from your browser or device for advertising and measurement purposes using their own similar tools.

Your web browser can be set to allow you to control these technologies, such as whether you will accept cookies, reject cookies, or to notify you each time a cookie is sent to your browser. If your browser is set to reject cookies, websites that are cookie-enabled will not recognize you when you return to the website, and some website functionality may be lost. The Help section of your browser may tell you how to prevent your browser from accepting these technologies, such as cookies. To find out more about cookies, visit www.aboutcookies.org. Depending on the make and model of your phone, you may be able to use device settings to opt out of the use of certain device IDs for targeted advertising.

Some browsers permit the user to send a “Do Not Track” (“DNT”) preference to websites that the user visits indicating that the user does not wish to be tracked over time and across websites. Because there is not yet a common understanding of how to interpret DNT, we do not currently respond to the DNT signal on our websites. We do, however, respond to global privacy preferences when required by law.

Your Marketing Preferences

We may periodically send promotional materials or notifications related to our Services. If you no longer wish to receive promotional marketing materials from us, you may opt out of receiving such materials. You may unsubscribe from receiving marketing or other commercial emails from us by following the instructions included in the email.

You may unsubscribe from text messages you previously consented to by following the prompt provided on our messages. We will work to comply with your request promptly.

There are certain service notifications and other non-promotional emails that you may not opt out of, such as notifications of changes to our Services or policies, information relating to your leasing application or employment application, or emergency text notifications to residents during emergencies.

Additional Information for Residents of California and Colorado

Colorado residents and California residents have certain rights with respect to their personal information, as described below. We have provided detailed descriptions above in the “How Do We Collect Personal Information,” “The Types of Personal Information We May Collect From You,” “How We Use Your Personal Information,” and “How We Disclose Personal Information” sections of this Privacy Policy. For purposes of this Section, “Personal Information” is synonymous with “personal data” and generally means information that identifies, relates to, or describes a particular in-scope state resident. We do not sell data for monetary consideration. Additionally, we do not knowingly “share” or “sell” Personal Information of minors under 16 years of age.

What We Collected, Disclosed, and/or Shared/Sold

In the past 12 months, we have disclosed (or have enabled you to disclose) and have collected the following categories of Personal Information:

CATEGORY

CATEGORIES OF PARTIES TO WHOM INFORMATION IS DISCLOSED

CATEGORIES OF THIRD PARTIES TO WHOM INFORMATION IS SOLD AND/OR SHARED

THE CATEGORY OF PERSONAL DATA IS USED FOR TARGETED ADVERTISING OR PROFILING UNDER COLORADO LAW

Identifiers and contact information, including first and last name, email address, phone number, home address.

Vendors, such as cloud service providers (including cloud-based customer service and survey tools we use), payment processors, on-line leasing portal and resident portal, and business partners. Affiliates for purposes of business operations and support.